I designed the 2Fly website by first establishing a bold, modern brand identity built around burnt orange and deep charcoal, a dual‑travel logo, and strong Montserrat typography, all rooted in the mission to provide reliable, stress‑free travel solutions. I created detailed user personas—from low‑tech seniors to high‑tech young parents and newlyweds—to ensure the site addressed real pain points like confusing travel platforms, hidden fees, baby‑unfriendly hotels, and decision fatigue. These insights guided a clean, high‑contrast layout with simple navigation, generous spacing, modern iconography, and AI‑driven booking tools that make planning easier. I built a visual language using luxury imagery, subtle gradients, directional travel lines, and map‑style graphics to reinforce movement and premium service. With brand rules, user needs, and visual systems defined, I moved into layout planning, secondary logo creation, guideline refinement, ad design, and prototyping to bring the full 2Fly experience to life.